Engaging and credible Marketing leader who is used to working at a strategic/operational level, this highly effective professional has a wealth of experience in the SAAS, Technology, Energy and Professional services sectors. She’s keen to join a company who are in need of a complete strategic Marketing overhaul due to planned expansion or pending acquisition. A proven expert in change management; project management; stakeholder engagement and value proposition, she’s immediately available to develop your Marketing team and add significant commercial value in 2016 and beyond.
- Track Record for Profit. Developed and executed marketing and business plans generating $10Ms.
- Hands-on Project Manager. Project managed the implementation of marketing and sales support systems into companies and business units to support work processes, drive efficiency and to measure ROI.
- Influential Cross Functional Leader. Strategic and business management excellence demonstrated by partnering in a start-up, building and growing the company through to a successful sale.
- Initiator of Portal Launch. Conceptually defined, developed and launched an ‘early .com’ portal for the Power sector.
- Leader and Trainer. Developed and managed a successful professional Workshops business which quickly became the leading training courses in the sector – In total some 60 events were delivered over 5 years.
- Acclaimed Marketer. Awarded Circle of Excellence by IHS for recognition in driving Unconventional Frontier GTM strategy and campaign – $3.2M ROI inbound marketing associated revenue.
- Proactive Project Executer. Developed and executed complex go-to-market plans and solutions marketing strategies for the IHS Energy portfolio and recognised by the Senior Product Director as providing the greatest revenue uplift for the business unit for 2 years running – in recognition I received the Long Term Incentive Award by the IHS Chairman for role model application and commitment to business goals.