20+ years Marketing Experience. Career spanning just 3 businesses (average tenure 8 years) with multiple promotions earned in each business to Marketing Director Level. FMCG B2C, B2B and industrial B2B experience.
Highly Qualified. Business degree, CIM Marketing Diploma, MBA from Ashridge. Continuous personal development across both technical skills and leadership behaviours.
Track Record for Growth. Grew a drinks brand more than 10-fold over a decade to achieve vision of market leadership. Grew EMEA division of a $3bn global food business +42% over 4 years and led 5-year strategy to double.
Broad Hand-on Experience. Direct full marketing mix experience including strategy, product management, NPD & innovation, research & insights, commercial, S&OP / demand planning, sales. Full marketing communications mix across all traditional and digital channels including web, social, e-commerce, ATL/BTL advertising, promotions, PR, events, exhibitions.
Influential Cross Functional Leader. In last role led a structural and cultural re-organisation to build customer dedicated cross functional teams delivering Stage Gate NPD projects. Drove 40% improvement in project launch success.
Customer Empathy & Customer Experience. Category captain experience with Tesco & Starbucks. Partnering all other major multiples including Asda, Morrisons, Waitrose, Sainsbury’s, discounters, major food service retailers, industrial and export channels. Led EMEA division to build a Customer Experience strategy.
Leader & Coach. Managed marketing teams for over 10 years, most recently with 16 reports across marketing & NPD. Last few years has invested in personal coaching with the Bridge Partnership to build emotional intelligence and leadership skills.
If you feel that Richard could be a perfect fit for your organisation, then please contact us on 01489 890 276 for more information.
Emma was helpful and listened to what I was looking for on my job hunt! She is an asset to your team and extremely lovely person!