Richard – Proactive Marketing

CV Highlights

  • richard20+ years Marketing Experience. Career spanning just 3 businesses (average tenure 8 years) with multiple promotions earned in each business to Marketing Director Level. FMCG B2C, B2B and industrial B2B experience.
  • Highly Qualified. Business degree, CIM Marketing Diploma, MBA from Ashridge. Continuous personal development across both technical skills and leadership behaviours.
  • Track Record for Growth. Grew a drinks brand more than 10-fold over a decade to achieve vision of market leadership. Grew EMEA division of a $3bn global food business +42% over 4 years and led 5-year strategy to double.
  • Broad Hand-on Experience. Direct full marketing mix experience including strategy, product management, NPD & innovation, research & insights, commercial, S&OP / demand planning, sales.   Full marketing communications mix across all traditional and digital channels including web, social, e-commerce, ATL/BTL advertising, promotions, PR, events, exhibitions.
  • Influential Cross Functional Leader. In last role led a structural and cultural re-organisation to build customer dedicated cross functional teams delivering Stage Gate NPD projects. Drove 40% improvement in project launch success.
  • Customer Empathy & Customer Experience. Category captain experience with Tesco & Starbucks. Partnering all other major multiples including Asda, Morrisons, Waitrose, Sainsbury’s, discounters, major food service retailers, industrial and export channels. Led EMEA division to build a Customer Experience strategy.
  • Leader & Coach. Managed marketing teams for over 10 years, most recently with 16 reports across marketing & NPD. Last few years has invested in personal coaching with the Bridge Partnership to build emotional intelligence and leadership skills.

If you feel that Richard could be a perfect fit for your organisation, then please contact us on 01489 890 276 for more information.