S4R News / 13th Nov 2015

What does a candidate look for in an employer?

The job market is becoming more and more competitive each day and attracting the best talent now requires a flawless and compelling recruitment process. The buoyancy of the market means that candidates are effectively ‘shopping around’ for their next big opportunity, so what can you do to make your company the destination of choice?

Current and future prospects

Candidates are known for their appraisals of a firm’s future prospects; they want to work for a company that is well positioned for years to come and will provide the learning and development opportunities that so many crave. By helping an employee to reach their goals, you can expect to be thanked through greater productivity and loyalty.

Work-life balance

It’s no shock to see that surveys have indicated that over a quarter of professionals are dissatisfied with their work-life balance. In a study carried out by Indeed, 41% of employed candidates were attracted to a job because it offered flexible working hours. To attract and retain the best talent, small touches to an employee’s time can be made and will make a big difference when it comes to their happiness. It can be as simple as giving flexible working hours or a promise of no calls or emails past a certain time, but these can go a long way in the appeal of a job.


For many employers, acknowledging the good work of your employees is a great way to enhance the recruitment process as well as retain existing staff. Positive feedback could be provided privately, publically in a team meeting or even outlined in the company newsletter. Appreciating an employee’s contribution to an organisation can help to solidify relationships, increase engagement and performance. This may be accurately assessed with the help of desktop employee tracking software.


Employee benefits can make a happier workplace and even improve office relationships, but they can also be used to attract prospective candidates. In a survey carried out by Jobvite, 59% of job hunters considered perks to be of importance, so it definitely pays to consider what you can offer when looking to attract the best talent. Some companies, however, are stretching their perks to the extreme; Apple and Google have chosen to cover the expenses to freeze eggs, while others like SC Johnson offer a concierge service to keep employees focused.

Company culture and environment

Though job perks and incentives may be appealing, an organisations culture can greatly determine whether or not a potential employee will fit. Creating a positive work environment will not only attract job seekers, but it will also create a sense of belonging that will persuade current employees to stick around for the long haul.

It’s important to keep in mind that the process of hiring an individual is a two-way street. Whilst employers have tight criteria that applicants must meet in order to be successful, it also remains fact that they must also tick the boxes through the eyes of the job seeker.