S4R News / 27th Aug 2015

The Social Media Lookbook – Part 4


For our final instalment in Marketo’s Social Media Lookbook series, we take a look at Pinterest.


Introduced in 2010, Pinterest is considered fairly new to the world of social media, but was certainly not slow in gaining popularity, after becoming the fastest site ever to break through the 10 million unique visitor mark. The network acts as a visual scrapbook for users to pin imagery that can be re-pinned by others. For businesses, using Pinterest can be one of the best ways to curate visual content that plays into the inherent visual nature of consumers in the world of today.

Food Network

Food Network’s Pinterest page offers users a heap of recipes at just the tap of a finger, so it’s no wonder it has gone on to attract over 500,000 followers. The imagery they use is eye-catching and cohesive with the theme of their page, and users can navigate at ease with creatively titled boards, such as ‘Better with Bacon’, ‘Let’s Get Seasonal: Summer’ and ‘Put an Egg on it’.

Food Network


Pinterest boards are hugely successful in getting brands to reveal their creative sides, and for television network TLC, this is no different. TLC separates each of its shows into their own personal boards that are all popular, but one of the most successful is Cake Boss. Filled with enticing photographs of each masterpiece they produce, it’s hard to see what’s not to love!

Cake Boss

Ben & Jerry’s

By creating themes over social media accounts, brands can showcase their culture and messaging to followers. For businesses that are looking for themed inspiration, take a look at Ben & Jerry’s Pinterest page. The ice cream manufacturer has added their unique culture and slogan of ‘peace, love and ice cream’ to themed pins, of which their ‘love’ board stands out in particular. The contextually-related pins can come in the form of text, photos and infographics, so you’ll be sure to find a style that fits your audience.

Ben & Jerry's

Pinterest presents a vast range of opportunities for brands looking to capitalise on the popularity that it has gained so quickly, but as social media becomes an increasingly integral part of both an individual’s and a business’s goals, it’s important that you know whether the site is suited to you or not.