Creative Student Awards / Spring 2017 / Social Media /

VQ – Social Media Campaign

Social Media

Annabel Onslow

VQ is a British audio brand specialising in Digital Radio, a campaign was required to support a premium retailing opportunity with QVC – celebrating the launch of a new model – Hepburn Mk II. The campaign was to drive sales on the day of the launch and needed to have a clear connection to radio content to drive relevant interest.

In Spring 2016 a range of 18 new & expanding digital radio stations were launched dubbed “Sound Digital” – this included:- Absolute 80s, Mellow Magic, Talk Radio, Virgin and many more.

The objective is clearly therefore to create a campaign which links these new stations to a call to action to buy a new radio. This campaign should also appeal to our typical consumer demographic – Female, 30 to 45 and family orientated.

To take a look at Annabel’s campaign, click the image below.

Annabel Onslow Social Media 2

 

 

 

 

 

 

 

 

 

 

 

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