S4R News / 24th Mar 2015

The results are in for the Agency Survey 2015. How does yours compare?

This year, we were delighted to sponsor The WOW Company’s Agency Survey 2015. They had a fantastic response, with nearly 300 businesses taking part. Don’t miss the full results report which has been finalised and published this morning.

The survey identified some fascinating insights into the current thoughts and trends across the industry. So if you run one, work in one or a just interested in general in Marketing Agencies this report is for you!

Here’s just a taster of some of the findings:

Illustrating growing confidence across the sector, a massive 68% of those surveyed said they were going to be recruiting in 2015, certainly a sentiment we are seeing realised now within our business. 51% said they were planning on increasing prices and 56% were planning to increase their marketing spend.

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Strategic alliances were the order of the day too, with nearly half of the respondents (47%), planning to form strategic alliances with other agencies:

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Perhaps predictably, given the pace of technological change in the industry and the rise of digital marketing, 77% of agencies surveyed were using some form of project management or time tracking software.

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The full survey report will also look at which software is used most to manage projects, the average hourly charge out rate, net profit analysis and much more. To download the full report, click here.

In addition to the report, WOW Director, Peter Czapp, will be hosting a webinar from 9-10am on Wednesday 29th April to share exclusive insights from the survey, as well as benchmark data yet to be published. You can book your place here.