S4R News / 11th Jun 2015

Having your own brand is becoming more important than ever!

With the internet ‘growing’ constantly and over 1 billion names being Googled each day, it has become crucial, when looking for that new role, to brand yourself effectively online.

The term branding has long been associated with businesses, but today almost every individual has a personal brand. Personal branding is key to helping you realise that perfect job and the development of the internet has opened up many new doors to help achieve this.

Personal Branding is a combination of your interests, beliefs, values, skills, talents and attributes. It is everything that you want to be recognised and known for. Those who have a clear personal brand are more likely to have confidence in deciding how to move forward with their career and inspire confidence in others, including potential employers.

Defining your personal brand

Discover your personal brand by highlighting your key characteristics, here are a few questions to ask yourself.

  • What are my biggest strengths?
  • What are my key skills and attributes?
  • What am I passionate about?
  • What makes me unique?

Once you have a clear vision of your personal brand, make it consistent. The development of the internet has meant that there are hundreds of social media channels and online platforms where you can promote your personal brand. The choice of different tools can be overwhelming and deciding which sites to use to best promote yourself and connect with the correct audience can be time-consuming. It is best to find two or three sites or strategies to focus on.

While your personal brand should be consistent across the chosen platforms, your content should be diverse and varied, try not to post the same information across multiple sites. Additionally, monitoring the content on your social networking sites and platforms regularly (about once a week) is crucial to ensure you maintain a professional image, make sure any inappropriate information is taken off line.

Understanding your brand and creating an online presence are fundamental building blocks for modern marketers. So, start building your own personal brand today and get in contact with one of the team and we will start helping you find that perfect position you have been dreaming of!