That is the advice from Business Link in their recent newsletter

Marketing, marketing, marketing
Research from the last recession shows that businesses that survive recessions are those that consistently invest in marketing. Consider what opportunities your current markets offer and what alternative markets exist that you can target. Develop a clear marketing strategy to protect your business now, but to also steal a march on your competitors as we recover from the downturn.

Landing the right job is about persuading a prospective employer to trade their money and benefits for your skills and labour - in other words it's a simple business transaction like any other. So how do you get employers to choose you rather than a competitor?

As a marketing, PR and Design recruitment agency we should know that it’s all about Marketing! Marketing yourself to create a demand for your product! You.

We’ve put together a few basic tips to make sure you are marketing yourself in the right way!

* Understanding your target market is one of the first steps in any good marketing strategy. There's quite a bit you'll want to know: What do they really want?

* Find out what's important to them and how do they judge it? i.e. they may value industry experience and so look for a relevant track record. The more you know about who your target market are the better positioned you are to meet their needs and land that job.

* What's unique about you? Chances are quite a few of your competitors (other applicants) will have similar backgrounds, similar education, job history etc. You need to find ways to make your application, CV or interview stand out but still be able to keep it professional.

* Creating your marketing message is about taking what you have and packaging it effectively for your target audience - in this case your prospective employer.
Use what you know from your research into your target market and target employers to tailor your message to directly address their needs and wants

* Deliver the message professionally - Get the basics right and ensure that your message will be taken seriously. Typos might seem a simple, easily forgiven, mistake but they impact on the employer's impression of you as a whole.

* Delivering the message is about finding effective ways to communicate your message to your target market.

As an established agency in the South we have build strong relationships with enviable agencies and fantastic brands, so we are a great communication tool for your product!

There isn’t an industry that hasn’t been affected by the recession but JP Morgan have released a report suggesting that the Search Marketing industry is set to grow.

As people harness the power of the Internet, it isn’t just businesses having a digital presence that is important, it is ensuring that they are being found by their correct target market! The world wide web has millions of pages and Search Engine Marketing is the key to ensuring websites aren’t being lost in the ether of information.

The economic crisis has in fact increased this importance due to people becoming increasingly cost conscious and using comparision websites to get the best deals on websites.

Being a Marketing, PR and Design recruitment agency we have seen an increase in the number of Digital roles being recruited for focusing especially on SEO. So if you’re a digital marketeer looking for a new challenge then email your updated CV to info@solutions4recruitment.com.